A web design firm can be an online site’s greatest ally. The quality of the website it creates for an online entity will have a major impact on achieving its goals in marketing and increasing online traffic. The type of web design company will determine the website’s inevitable success or failure, whether the company is creating brand new web design from scratch, or just tweaking an existing one.
How do you know which web design company is right for your online website? This is the first question that should probably be asked because there are so many choices, that you are just as likely to find one that is incompatible with your site’s needs, as you are to find the right one. To ensure website success, it is good to put any web design company that you are considering, through a rigorous interview and evaluation process.
There are many questions that should be asked but certain questions will always remain at the top of a list:
- What can your company do for me?
In order to get this question answered, it is important to know what is most important to your particular company. Most WordPress website design companies will offer the basics – hosting, web development, digital marketing, e-commerce solutions, etc. Just because they offer it does not mean that they will provide your online site with the quality of service that you need for success. It is helpful to know whether you want a company that specializes in something, or one that provides a variety of choices.
While it is good to have a WordPress website company that can handle most of your business, that company may not do everything with high quality. It may be more important to hire one or two companies to ensure that everything your site produces is on point.
- Can you provide samples of your work?
This is one of the most effective ways of determining whether the WordPress website design company will work for you. Looking at its design style, a person can evaluate if navigating is easy, if the websites are well-designed, and if the design is relevant to the site’s needs.
Ask questions about the samples. If you see that a particular design looks too complicated, it may be that this is what the client asked for. Ask for studies that demonstrate actual results. Does the company have data that shows an increase in sales, conversion rates, or leads within a certain time frame? These questions can help one to determine if this company will work for your online site.
- Do you diagnose before prescribing?
Any existing website may not need to be completely overhauled, especially if it is performing well in some areas. It is important to find out if the design firm analyzes your site’s analytics or metrics to determine its strengths and challenges before initiating changes. It may be that only a small segment of your site is creating issues. Maybe just a few adjustments is all that the doctor ordered. It is also important to know how much time the web design firm will plan to devote to analyzing your business, market, and competition.
- How long does the process take?
The time it takes for a web design firm to turn around a site is typically based on the scope of the work involved and how much relevant information you can provide them with. The firm should be asked about the average time it takes for them to complete projects, with all things being considered.
- What if I am not satisfied with the work?
Typically in a project agreement, there is no limit to changes that a client can request or revisions that can be made. It is still important to know ahead of time, to review the firm’s process and what its policies are, regarding satisfaction and guarantees.
- Will my site be built or designed to grow with my business?
Anything that is expected to grow must be able to do so. It is important that a website is built with expansion in mind, particularly if the company is expecting to add new products or goods and services in the near future. Ask about whether features can be added without having to reinvent the wheel, as far as design is concerned.
